Tuesday, March 6, 2018

Week 6: Blog Post Part 2 Setting up a FaceBook Business Page



A post reach is a post that is seen by a target audience. Facebook Insights overview will show your 5 most recent posts. In the reach section, it will display  organic / paid amount of people who it reached. 

A post engagement is how people interacted with the post. In the engagement section, it will display people's reactions, comments, and shares. 

It is important to understand the difference between both post reach and post engagement to see if you are reaching the right audience. A post can reach hundreds of people, but have few engagements if seen by the wrong demographic. But if the post reach is seen by the target audience, it can have more post engagements. 

A business can gain from understanding how post reach and post engagements work, by understanding facebook insight overview. A business can see if they are reaching target market goals. An example is studying facebook insight overview trends.  

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