Saturday, February 17, 2018

Week 4: Blog Post Part 1

The potential problems for visitor I noticed are no newsletter pop-up, clustered design, and not aligned properly.
According to the G.R.A.P.H.T.E.D method, I think the website should use more graphic contrast, and could use more eye catching colors that go with the High Resolution images. The colors seem to basic and logo can use more pop. 
I also noticed they don't have a newsletter pop-up banner to interact with customers.

The two following websites below clearly they create a circle of information that connects with our daily lives. Both websites use design, aesthetics and branding that plays a role in our life style, and impacts our buying decision.These website also incorporate all the G.R.A.P.H.T.E.D method and follows the simple but solid web design.

Tuesday, February 13, 2018

Comment on your group's blogs: Week 3

Week 3: Blog Post Part 2

The business name
3 punk Ales, BayBridge Brewing, Ground swell brewing, Chula Vista Brewing, and Novo Brazil are the only breweries near us.

The social media are visibly using links on their website and clearly show daily use. Both links from website back to social media work very well.

 date of the last post on each of their their social media:

Groundswell Brewing: 2/13/2018 
3 Punk Ales: 2/8/2018
Bay Bridge Brewing: 2/10/2018
Chula Vista Brewing: 2/13/2018
Novo Brazil: 2/11/2018

Write a short analysis of their use of social media - Are these businesses using their social media well? Do they use some more than others? 

After observing all social media sites of these 5 businesses, mostly all are using their social media well. The two businesses that uses social media a lot more are 3 punk ales, and Chula Vista Brewing.
After analyzing the 5 businesses, I discovered from collectively from this exploration by noticing few things. Those things are:
Constant use of social media using vibrant pictures and banners explaining what, where, and how. Very powerful message is seen with the businesses that use more color and graphics.  I did notice that the business that posted material updates on a more frequent, received more hype, and likes. And noticed that the messages flowed very clearly with organized picture's, descriptive timelines, are key factor. 

Monday, February 12, 2018

Week 3: Blog Post Part 1

In a consumer prospective social media makes it easier to get noticed. Whoever has a problem, everyone can see it. It makes sense that a business needs to address a problem asap.

Most experience's that i've had with a business through social media have been positive. Nowadays, most all companies have a dedicated social media responder. It's more faster than email. You get notified right away when a consumer ask's a question or has a problem.

For our business Embarcadero Brewing, we respond to positive and negative comments with empathy. The consumer is always right. Fortunately, we have not had any negative comments. I think this is mostly due to the fact that we are not 100% open to the public yet. We have done few beer festivals and showcased some of our beers. We are satisfied with the overall general opinion. Are beers are unique and provide a style for just about every person's taste. From our smooth germanic lager to the more aggressive IPA and back in between to the more flavorful amber, browns, and stouts.

Tuesday, February 6, 2018

Week 2: Blogs I Commented On

Week 2: Overview Of Social Media

I think all Social Media platforms were intended for personal use. As time progressed and technology improved so did Social Media platforms. For example, before Facebook, there was MySpace. People would customize their own personal site. You could create your own background, theme, add music, pictures with effects. At the time Facebook only had very few options to customize. But out of nowhere, Facebook blew-up overnight. Facebook caught on to future trends and understood what changes needed to be made. And later came other avenues of social media, like Instagram, Twitter, YouTube, etc.  

People were now able to follow their favorite celebrities, entertainers, and see their daily lives. It was not long after everyone including business's would catch on to the promotional and advertisement power of social media. I think the fun started once company's started using social media platform integration. For example, a business can create a promotion or ad on Facebook and with the integration option  it would automatically send to Instagram, Twitter, Youtube, email and Website. And the creativity didn't stop there. Inside the business promotion or ad, was hyper links to redirect the customer to shop.

However, Social Media is suitable for both business and personal use. Like I mentioned earlier a business can benefit from social media integration to advertise, promote, and gather data. While personal use can benefit from social media to inform for birthday parties, family gatherings, and fundraiser.  

Monday, January 29, 2018

Week1B: Blogs I commented on

I chose to comment on the three classmates below. Two out of the three chose to do simple clean custom theme. The third blogger chose a book theme that I enjoyed.