Thursday, April 26, 2018

Week 11: Blog post part two Email Marketing

Find 5 businesses similar to yours and study the social advertising they use. In your opinion does their advertising seem effective?
Look for examples of advertising on FaceBook, Twitter and other social media. What draws your attention? What is their call to action? Do they use imagery and is it effective?
Compare the impact of traditional advertising to advertising done on Social Media. Which is more effective with you?

The five businesses similar that use social advertising are:

  1. SS Brewtech
  2. MoreBeer
  3. Circle Nine Brewing
  4. 3 punk ales
  5. Chula Vista Brewing

SS BrewTech; are on top of their stainless steel / commercial / home brewing game when displaying content over social media. They use up to date video and advertising that puts them on top. For any new up and coming nano / commercial brewer who wants to start in the game, they are the first choice for quality. They use imagery that attracts to many who want to up their game. The traditional brewer used old out rated glass carboy's fermenter. Now, the basic home brewer game has evolved to the more advanced stainless steel fermenter. 

MoreBeer;  In my opinion, my hats off to morebeer,  a company who has grown into a very reputable homebrewing / commercial brewery supplier. They use facebook, and other social media to display high quality imagery graphic of hops, yeast, grains, and brewing supplies. They showcase new home brewing and pro brewing equipment on the market on a constant basis. The customer experience is very helpful and orders are shipped fast.  

Circle Nine Brewing;  What draws me to the attention of this business is the use of simplicity.  Their call to action needs work. The imagery is to the point. They use basic traditional advertising on social media, nothing to fancy and high graphic.

3 Punk Ales ; These guys are solid, trying to make a living. Using their own skills to create social media graphic imagery to attract the young crowd of beer drinkers. They are very persistent with displaying social media content. Their call to action is needs some work. I could not find the call to action on their site? 

Chula Vista Brewing ; This is business hit the ground running, my respect! They are evolving very fast. The social media call to action has improved from last. They use the traditional social media display content. Most of their movement has been word of mouth. Very popular place to hang out in the SouthBay.

The most effective business to follow is SS BrewTech. They are followed throughout the states. It is evident that they use all the components of social media marketing. 

Saturday, April 21, 2018

Week 11: Blog Post part one Email Marketing

With that in mind, what information could your business use for a newsletter, and how often would you send one? Write a list of content ideas you think your customers would enjoy seeing and why.

The information that my business can use for a newsletter could include are:

Local hombrewing and brewery events;

new beer out in the market ratings; and

equipment, ingredients, materials for craft brewing.

This above information provided to our customer would be enjoyed for the simple fact of what a home brewer, beer aficionado, and brewer experiences. As a home brewer / brewer, I enjoy reading newsletters about other beer ratings, styles, and new equipment / ingredients out in the market.

Thursday, April 12, 2018

Week 10: blog post part two Blogging for Business

The areas that I would use to blog are:

Market with suppliers; Our local market in National City and the south bay area is the focus. Based on our target market, we intend to place advertisements across publications that are readily available at local breweries and businesses our target audience frequents.

Growing popularity in home brewing and craft brews; The homebrew industry is thriving as a business in the United States thanks to the many passionate hobbyists and the craft beer revolution.

Partnership with leading online distributor; Embarcadero’s website will explain the company’s products and services in detail. The website will allow current and prospective customers 24 hour access to our content at their convenience

Commented Classmates blog:



Lemar A

Tuesday, April 10, 2018

Week 10: Blog Post Part One Blogging for Business

What’s most important is how emotional language can change personal experience. The social media experience is no longer that boring spots, but now they are using methods that are more on a relatable level. That method is the use of adding human interest to a post. It makes sense to use this method when creating an experience that appeals to peoples emotions. This can be effective when you are trying to sell a service or product. When it doesn't make sense, it is when you as a business are just trying to get a message across, or a thank you.


Monday, April 9, 2018

Week 8: Blog Post Part Two Get Visual: Let a Picture Tell the Story

The businesses I chose to explore are 3 punk ales, Chula vista brewing, Bay Bridge brewing, and Novo Brazil.

1) 3 punk ales- Visual media seems to be working well for them. They repost what others hashtag. Doesn't seem like they use instagram as much as they use Facebook live. averaging around 3 post per day. They have around 3k followers. Their last post was few hours ago. Most of the comments are from friends and some customers, but mostly friends. Their followers range across the board. Other similar businesses to non-related businesses, and random people. What they are doing that can help my business, is how they include customer posts on their visual social media.

2) Chula Vista Brewing- Visual social media gets the idea across for CVB. I find CVB very unique, in the sense that they have over 5k followers in such a short amount of time. They reached a fast fan base from producing high quality beers. They arrived on the scene out of nowhere. The next minute they announced they were opening main street Chula Vista, masses began to show. It seems like word of mouth was more effective than visual social media for them. They post very few times and receive feedback comments from the local crowds. What I could use from them is displaying simple but meaningful post.

3) Bay Bridge Brewing- Visual social media is not their strength but its enough to get the word across. They post once or twice a week with simple content and design. They have a total of 955 followers with very few to none comments. Despite having few posts per week and little to none comments, they have a full house most often. We could benefit from using the constant, simple, clean posting as they do.

4) Novo Brazil Brewing- Visual social media works very well. With over 7K  followers and growing. They post several times per week with high quality graphic design and content. They receive many comments on their posts. To my understanding they interact most often and respond frequently. They are doing what we can benefit from is using high quality graphic design and content.