Monday, April 9, 2018

Week 8: Blog Post Part Two Get Visual: Let a Picture Tell the Story




The businesses I chose to explore are 3 punk ales, Chula vista brewing, Bay Bridge brewing, and Novo Brazil.


1) 3 punk ales- Visual media seems to be working well for them. They repost what others hashtag. Doesn't seem like they use instagram as much as they use Facebook live. averaging around 3 post per day. They have around 3k followers. Their last post was few hours ago. Most of the comments are from friends and some customers, but mostly friends. Their followers range across the board. Other similar businesses to non-related businesses, and random people. What they are doing that can help my business, is how they include customer posts on their visual social media.

2) Chula Vista Brewing- Visual social media gets the idea across for CVB. I find CVB very unique, in the sense that they have over 5k followers in such a short amount of time. They reached a fast fan base from producing high quality beers. They arrived on the scene out of nowhere. The next minute they announced they were opening main street Chula Vista, masses began to show. It seems like word of mouth was more effective than visual social media for them. They post very few times and receive feedback comments from the local crowds. What I could use from them is displaying simple but meaningful post.

3) Bay Bridge Brewing- Visual social media is not their strength but its enough to get the word across. They post once or twice a week with simple content and design. They have a total of 955 followers with very few to none comments. Despite having few posts per week and little to none comments, they have a full house most often. We could benefit from using the constant, simple, clean posting as they do.


4) Novo Brazil Brewing- Visual social media works very well. With over 7K  followers and growing. They post several times per week with high quality graphic design and content. They receive many comments on their posts. To my understanding they interact most often and respond frequently. They are doing what we can benefit from is using high quality graphic design and content.

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