Week 2: Overview Of Social Media

I think all Social Media platforms were intended for personal use. As time progressed and technology improved so did Social Media platforms. For example, before Facebook, there was MySpace. People would customize their own personal site. You could create your own background, theme, add music, pictures with effects. At the time Facebook only had very few options to customize. But out of nowhere, Facebook blew-up overnight. Facebook caught on to future trends and understood what changes needed to be made. And later came other avenues of social media, like Instagram, Twitter, YouTube, etc.  

People were now able to follow their favorite celebrities, entertainers, and see their daily lives. It was not long after everyone including business's would catch on to the promotional and advertisement power of social media. I think the fun started once company's started using social media platform integration. For example, a business can create a promotion or ad on Facebook and with the integration option  it would automatically send to Instagram, Twitter, Youtube, email and Website. And the creativity didn't stop there. Inside the business promotion or ad, was hyper links to redirect the customer to shop.

However, Social Media is suitable for both business and personal use. Like I mentioned earlier a business can benefit from social media integration to advertise, promote, and gather data. While personal use can benefit from social media to inform for birthday parties, family gatherings, and fundraiser.