My first observation I noticed that both websites, chills, and Teri cafe target market all age groups. The information provided on the both websites includes, prices that cater to all gender, age, income, and marital status.
The chilis website clearly markets the fresh, healthy, and fun, atmosphere. While the Teri cafe markets the more local, handmade, and laid back environment. Chills is a well established brand that has be growing and keeping with the trends, but still stays true, to their fresh Tex and fresh Mex roots. As promoted in their mission statement " Delivering fresh Tex and Fresh Mex flavors like no place else." (They use the perfect example of psychographics, and how they study the buyer's habits, and spending habits.) The Teri cafe promotes to the similar demographics between the the two types of customers. The subtle difference is the atmosphere, and how they promote more the homemade variety.
As far as the overall Chills audience website design message, I noticed the more corporate vibe, and they didn't have a facebook call to action. It was more geared towards the employee or career, and not the customer. The main focus and message was how they are "Giving Back."
Despite being family owned and operated for over 30 years, Teri Cafe's audience message to customer's are still about the customer and their homemade food. As it shows when you hit the call to action social media icon's.
Both websites have their obvious differences that stand out right away, and use the their website, and call to action marketing strategy to send a clear message to their intended audience's.
http://www.chilis.com/EN/Pages/home.aspx
http://www.tericafe.com
Gustavo I agree with your blog observation, Teri Café is geared toward home made authentic food. Excellent connection using the psychographics the way Chili's study's the buyers market of its customers trends. Building reputation with consumers, requires offering top notch customer service, while providing unique product line.
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